About · Pink Frog Studio
We’re Pink Frog Studio. An opinionated Exeter web studio.
Exeter · Devon · web design agency · founded 2024
A small, deliberate web studio building fast, opinionated sites for ambitious businesses across Devon and the South West. We pick our clients, we sweat the details, and we measure the work by what it actually earns you — not how it looks on a Dribbble shot.
Studio voice
No template kits. No agency theatre.
Most web agencies sell you a process. We sell you an outcome. Every site we ship has a job to do — book the holiday, win the trade enquiry, sell the product — and the design earns its place by serving that job, line by line.
We work in the browser, not in static mocks. Real type at real sizes, real content from your business, real performance budgets. By the time you sign off, you’ve been clicking the actual thing for weeks. No nasty surprises at launch.
And we’re honest about what we don’t do. We’re not a 40-person shop. We don’t pretend to be one. What you get is a small senior team that builds the thing themselves and stays involved after launch — because launch isn’t the finish line, it’s the start of the work that actually grows the business.
By the numbers
The receipts.
- 12+
- Devon & SW clients shipped
- 100
- Lighthouse target on every build
- 2024
- Founded in · Exeter, Devon
20+ years experience
What we stand for
Four things, properly.
- 01
Results over aesthetics
Every design decision is judged on whether it helps the site earn its keep. We’ll defend a beautiful idea — and bin it if it doesn’t pull its weight.
- 02
Plain English, no jargon
You should understand exactly what we’re doing and why. If we can’t explain the work to you in two sentences, we don’t understand it well enough.
- 03
Performance is a feature
Lighthouse-100 targets, Core Web Vitals signed off, fast everywhere — including the iPhone SE your customer is using one-handed on the bus.
- 04
In it for the long haul
We’d rather build five sites we’re still proud of in 2030 than fifty we’ve forgotten by Christmas. Long-term clients, long-term thinking.
Work with us
Got something worth building?
One real conversation beats three lead forms. Drop us a line — you’ll get a reply the same day.