Project Overview
Kennford Tarmacadam is one of Devon's most established contractors, with over 60 years of family ownership and a reputation for quality. They needed a website that would reflect their premium positioning, showcase their extensive certifications, and appeal to both commercial and domestic clients.
The Challenge
As a well-established contractor competing for high-value commercial contracts, Kennford needed a website that would:
- Reflect their 60+ year heritage and family ownership
- Showcase extensive ISO certifications (9001, 14001, 45001, CHAS Elite)
- Appeal to both commercial clients (councils, developers) and homeowners
- Load instantly to compete with modern competitors
- Rank well for local tarmac and civil engineering searches
- Demonstrate professionalism and quality standards
Our Solution
We built a premium, high-performance website that positions Kennford as Devon's premier contractor:
Heritage & Trust Design
- Professional crimson/red accent color (#E5301B)
- Clean, modern layout with generous whitespace
- 60+ years messaging prominently featured
- Family owned badge on every page
- ISO certification display above the fold
Commercial-Grade Features
- Service categorization for different client types
- Portfolio gallery showcasing commercial and domestic projects
- Certification badges (ISO 9001/14001/45001, CHAS Elite)
- 24/7 emergency availability for urgent commercial needs
- Professional imagery of large-scale projects
Performance Excellence
- Next.js 14 for optimal speed and SEO
- Sub-1-second load times for professional credibility
- Mobile-first responsive design
- Image optimization with hover effects
- Edge deployment for global accessibility
Local SEO Strategy
- Structured data for local business and services
- Devon-focused content throughout
- Service area coverage clearly defined
- Google-friendly URL structure
- Breadcrumb schema for better SERP listings
Key Features
- Four Featured Services: Clear service cards with images and descriptions
- Project Gallery: Grid-based portfolio with hover effects showcasing completed work
- Certification Showcase: ISO 9001/14001/45001, CHAS Elite prominently displayed
- 60+ Years Heritage: Family ownership and experience highlighted
- Quick Contact Form: Service selection dropdown for qualified leads
- Testimonials: Client reviews with star ratings
- 24/7 Availability: Emergency contact highlighted for urgent work
Results
The new Kennford Tarmacadam website delivers premium performance that matches their reputation:
- 97/100 Desktop PageSpeed - Among the fastest contractor websites in the UK
- 94/100 Mobile PageSpeed - Exceptional mobile experience
- Sub-1-second load times - Professional credibility at first glance
- Premium positioning - Design reflects 60+ years of quality and expertise
- Commercial appeal - ISO certifications and professional imagery attract high-value contracts
- Dual market reach - Appeals to both commercial clients and homeowners
- Trust signals - Family ownership and heritage messaging builds confidence
This high-performance website positions Kennford Tarmacadam as Devon's premium choice for tarmac surfacing and civil engineering, reflecting their 60+ year legacy of quality and professionalism.