Project Overview
LSJD Plumbing & Heating is a specialist heating engineer serving Southwest England with over 20 years of experience. They needed a website that would showcase their expertise in AGA cookers, boiler installations, and heating services while highlighting their family business values and professional certifications.
The Challenge
LSJD had a unique niche - they're one of the few AGA specialists in the Southwest, plus they sell reconditioned AGA cookers. Their website needed to:
- Showcase their AGA expertise and reconditioned cooker inventory
- Highlight 24/7 emergency availability for urgent repairs
- Display professional certifications (OFTEC, Gas Safe, HETAS)
- Cover three counties (Devon, Cornwall, Somerset)
- Work perfectly on mobile for emergency call-outs
- Balance product sales with service offerings
Our Solution
We created a dual-purpose website that serves both as a service portfolio and product catalog:
Warm, Professional Design
- Heating-themed color scheme with warm oranges and reds
- Modern, approachable aesthetic for a family business
- Professional credibility with certification badges
- High-quality imagery of AGA installations and products
Product Integration
- Reconditioned AGA catalog with pricing and availability
- Color swatch display for available finishes
- Product status badges ("Available", "Sold", etc.)
- Easy inquiry system for product questions
Service Showcase
- Six primary services clearly categorized
- Emergency availability highlighted throughout
- Customer testimonials with 5-star ratings
- Geographic coverage map for Devon, Cornwall, Somerset
Performance & SEO
- Next.js 14 for speed and SEO benefits
- Optimized images for fast mobile loading
- Local SEO structured data for multi-region coverage
- Fast Core Web Vitals for Google ranking boost
Key Features
- AGA Expertise Front & Center: Hero carousel showcasing AGA installations
- Product Catalog: Reconditioned AGA cookers with prices and colors
- Service Categories: Clear breakdown of heating services offered
- Certification Display: OFTEC, Gas Safe, HETAS badges prominently featured
- Emergency Contact: 24/7 availability messaging throughout
- Testimonials: Real customer reviews building trust
- Multi-County Coverage: Clear messaging about serving Devon, Cornwall, Somerset
Results
The new LSJD website successfully positions them as the Southwest's go-to AGA and heating specialists:
- 96/100 Desktop PageSpeed - Fast loading for professional credibility
- 93/100 Mobile PageSpeed - Perfect for emergency service searches
- Dual functionality - Service portfolio + product catalog in one
- Professional positioning - Certifications and experience clearly showcased
- Family business appeal - Warm design reflects 20+ years of local service
- Lead generation - Multiple contact points for quotes and emergencies
This comprehensive website serves both LSJD's service offerings and their unique reconditioned AGA business, making them stand out in the competitive heating market.