Project Overview
SS Surfacing needed a modern, professional website that would establish them as Devon's premier tarmac and surfacing contractor. The goal was to create a high-performance digital presence that loads instantly, ranks well on Google, and converts visitors into leads.
The Challenge
Like many construction companies, SS Surfacing had an outdated website that was slow to load and didn't showcase their 30+ years of experience effectively. They needed a site that would:
- Load in under 1 second to prevent visitor bounce
- Rank well in local Google searches for tarmac and surfacing services
- Work perfectly on mobile devices (where most searches happen)
- Showcase their certifications and professional credentials
- Make it easy for customers to request quotes
Our Solution
We built a blazing-fast Next.js website with:
Performance First
- Next.js 14 for optimal performance and SEO
- Image optimization with automatic WebP/AVIF conversion
- Code splitting to load only what's needed
- Edge deployment via Vercel for global speed
Strategic Design
- Modern, professional aesthetic that builds trust
- Bold red branding that stands out
- Clear service categorization (driveways, roads, commercial)
- Certification badges prominently displayed
- Mobile-first responsive design
Local SEO Optimization
- Structured data markup for local business
- Location-specific content for Devon and Cornwall
- Fast Core Web Vitals scores for Google ranking boost
- SEO-friendly URLs and meta descriptions
Key Features
- Service Showcase: Three primary service categories with expandable details
- Project Gallery: Portfolio of completed work across multiple categories
- Process Timeline: Six-step workflow from consultation to aftercare
- Trust Signals: ISO 9001, SSIP, SMAS certifications prominently displayed
- Quote Request: Multiple CTAs throughout for lead generation
- 500+ Projects Badge: Social proof overlay highlighting experience
Results
The new SS Surfacing website delivers exceptional performance that directly impacts their business:
- 98/100 Desktop PageSpeed - Among the fastest contractor sites in Devon
- 95/100 Mobile PageSpeed - Perfect mobile experience
- Sub-1-second load times - Visitors see content instantly
- Professional credibility - Modern design builds trust with high-value commercial clients
- Lead generation optimized - Clear CTAs and quote request forms throughout
This high-performance website positions SS Surfacing as the go-to professional choice for tarmac and surfacing work in Devon and Cornwall.