Next-Generation Website Design That Converts

While other agencies are stuck with WordPress and outdated builders, we craft lightning-fast, modern websites using cutting-edge technology. Experience the difference that proper engineering makes.

export default function WebDesign() { const [isLoading, setIsLoading] = useState(false) const [data, setData] = useState<ApiResponse>() const router = useRouter() const searchParams = useSearchParams() useEffect(() => { async function fetchData() { setIsLoading(true) const response = await fetch('/api/data') const json = await response.json() setData(json) setIsLoading(false) } fetchData() }, []) const handleSubmit = async (e: FormEvent) => { e.preventDefault() const formData = new FormData(e.target) const res = await fetch('/api/contact', { method: 'POST', body: JSON.stringify(Object.fromEntries(formData)), headers: { 'Content-Type': 'application/json' } }) if (res.ok) { router.push('/thank-you') } } return ( <div className="min-h-screen bg-gradient-to-br from-black to-gray-900"> <Header /> <main className="container mx-auto px-4 py-20"> <motion.div initial={{ opacity: 0, y: 20 }} animate={{ opacity: 1, y: 0 }} transition={{ duration: 0.5 }} > {isLoading ? ( <Skeleton className="h-96" /> ) : ( <DataGrid data={data} columns={columns} /> )} </motion.div> </main> <Footer /> </div> ) }
interface WebsiteProps { title: string description: string features: Feature[] pricing: PricingTier[] testimonials?: Testimonial[] metadata: SEOMetadata } interface Feature { id: string name: string description: string icon: IconType enabled: boolean premium?: boolean } type PricingTier = { name: 'Starter' | 'Pro' | 'Enterprise' price: number currency: string features: string[] recommended?: boolean savings?: number } interface ApiResponse<T = any> { data: T meta: { timestamp: Date version: string requestId: string } error?: { code: string message: string } } enum Status { DRAFT = 'draft', PUBLISHED = 'published', ARCHIVED = 'archived' } type User = { id: string email: string name: string role: 'admin' | 'user' | 'guest' createdAt: Date preferences: UserPreferences }
import { NextRequest, NextResponse } from 'next/server' import { prisma } from '@/lib/prisma' import { z } from 'zod' import { ratelimit } from '@/lib/ratelimit' import { sendEmail } from '@/lib/email' const schema = z.object({ name: z.string().min(2).max(100), email: z.string().email(), phone: z.string().optional(), company: z.string().optional(), message: z.string().min(10).max(1000), service: z.enum(['web-design', 'ecommerce', 'seo', 'ppc']), budget: z.enum(['5k', '10k', '25k', '50k+']).optional(), timeline: z.string().optional() }) export async function POST(req: NextRequest) { const ip = req.headers.get('x-forwarded-for') || 'unknown' const { success } = await ratelimit.limit(ip) if (!success) { return NextResponse.json( { error: 'Too many requests' }, { status: 429 } ) } try { const body = await req.json() const validated = schema.parse(body) // Check for spam if (await isSpam(validated.message)) { return NextResponse.json( { error: 'Message flagged as spam' }, { status: 400 } ) } const contact = await prisma.contact.create({ data: { ...validated, ip, userAgent: req.headers.get('user-agent'), source: req.headers.get('referer') } }) // Send notifications await Promise.all([ sendEmail({ to: process.env.ADMIN_EMAIL, subject: 'New Contact Form Submission', template: 'admin-notification', data: contact }), sendEmail({ to: validated.email, subject: 'Thanks for contacting Pink Frog Studio', template: 'user-confirmation', data: { name: validated.name } }) ]) return NextResponse.json({ success: true, id: contact.id }) } catch (error) { console.error('Contact form error:', error) if (error instanceof z.ZodError) { return NextResponse.json( { error: 'Validation failed', issues: error.issues }, { status: 400 } ) } return NextResponse.json( { error: 'Internal server error' }, { status: 500 } ) } }
@layer base { :root { --background: 0 0% 100%; --foreground: 222.2 84% 4.9%; --primary: 332 87% 57%; --primary-foreground: 210 40% 98%; --secondary: 210 40% 96.1%; --secondary-foreground: 222.2 47.4% 11.2%; --destructive: 0 84.2% 60.2%; --ring: 332 87% 57%; --radius: 0.5rem; } .dark { --background: 222.2 84% 4.9%; --foreground: 210 40% 98%; --primary: 332 87% 57%; } } @layer components { .btn { @apply inline-flex items-center justify-center; @apply rounded-md text-sm font-medium; @apply ring-offset-background transition-colors; @apply focus-visible:outline-none; @apply focus-visible:ring-2 focus-visible:ring-ring; @apply focus-visible:ring-offset-2; @apply disabled:pointer-events-none; @apply disabled:opacity-50; } .btn-primary { @apply bg-primary text-primary-foreground; @apply hover:bg-primary/90; @apply px-4 py-2 md:px-6 md:py-3; } .card { @apply rounded-lg border bg-card text-card-foreground; @apply shadow-sm p-6; } .gradient-text { @apply bg-gradient-to-r from-pink-500 to-purple-600; @apply bg-clip-text text-transparent; @apply font-bold; } .container { @apply mx-auto px-4 sm:px-6 lg:px-8; @apply max-w-7xl; } }
// Custom Hooks export function useIntersectionObserver( ref: RefObject<Element>, options?: IntersectionObserverInit ) { const [isIntersecting, setIntersecting] = useState(false) useEffect(() => { const observer = new IntersectionObserver( ([entry]) => setIntersecting(entry.isIntersecting), options ) if (ref.current) { observer.observe(ref.current) } return () => observer.disconnect() }, [ref, options]) return isIntersecting }
// Server Actions 'use server' import { revalidatePath } from 'next/cache' import { redirect } from 'next/navigation' export async function createWebsite(formData: FormData) { const name = formData.get('name') as string const domain = formData.get('domain') as string const website = await db.website.create({ data: { name, domain } }) revalidatePath('/websites') redirect(`/websites/${website.id}`) }
// Framer Motion Animations export const fadeInUp = { initial: { opacity: 0, y: 20 }, animate: { opacity: 1, y: 0 }, exit: { opacity: 0, y: -20 }, transition: { duration: 0.3 } } export const stagger = { animate: { transition: { staggerChildren: 0.1 } } }
// next.config.js module.exports = { experimental: { serverActions: true, ppr: true, }, images: { remotePatterns: [ { protocol: 'https', hostname: '**.cloudflare.com', } ], }, async rewrites() { return [ { source: '/api/:path*', destination: 'https://api.pinkfrog.studio/:path*', } ] } }
// Package.json scripts { "scripts": { "dev": "next dev --turbo", "build": "next build", "start": "next start", "lint": "next lint", "type-check": "tsc --noEmit", "test": "jest --watch", "test:ci": "jest --ci", "e2e": "playwright test", "analyze": "ANALYZE=true next build" } }
// Database Schema model Website { id String @id @default(cuid()) name String domain String @unique logo String? features Json userId String user User @relation(fields: [userId]) createdAt DateTime @default(now()) updatedAt DateTime @updatedAt @@index([userId]) }
> Building optimized production build...
✓ Compiled successfully
○ Generating static pages (0/15)
λ Rendering /api/contact

Website Design
Built with Tomorrow's Technology

While 90% of web designers are stuck using slow, bloated WordPress sites or drag-and-drop builders, we engineer websites using the same cutting-edge technology that powers Netflix, Airbnb, and Uber.

Next.js 15

The React Framework Used by Fortune 500s

Next.js powers some of the world's largest websites including Netflix, TikTok, and Hulu. We use the latest version 15 for cutting-edge performance and features.

  • ⚡ Automatic code splitting for faster loads
  • 🚀 Built-in image optimization
  • 🔍 SEO-friendly server-side rendering
  • 📱 Progressive Web App capabilities
React 18

Facebook's UI Library Powering Modern Web

React is maintained by Meta and used by Airbnb, Uber, and Instagram. It creates incredibly smooth, app-like experiences in the browser.

  • ⚛️ Component-based architecture
  • 🎯 Virtual DOM for blazing speed
  • ♻️ Reusable code components
  • 📈 Huge ecosystem and community
TypeScript

Microsoft's Language for Bulletproof Code

TypeScript adds type safety to JavaScript, catching bugs before they reach production. Used by Slack, Medium, and Asana for reliability.

  • 🛡️ Catches errors during development
  • 📝 Better code documentation
  • 🔧 Superior IDE support
  • 🏗️ Scales to large applications
Tailwind CSS

The Utility-First CSS Framework

Tailwind enables rapid UI development with a modern approach to styling. Used by GitHub, Shopify, and OpenAI for beautiful, consistent designs.

  • 🎨 Consistent design system
  • 📦 Tiny production builds
  • 🌗 Built-in dark mode support
  • 📱 Responsive by default
Cloudflare

Enterprise CDN & Security for Everyone

Cloudflare serves 20% of all internet traffic. Your site gets enterprise-grade performance and security used by Discord, DoorDash, and L'Oréal.

  • 🌍 200+ global data centers
  • 🛡️ DDoS protection included
  • ⚡ Average 50ms response times
  • 🔒 Free SSL certificates
Vercel

The Platform That Powers The Modern Web

Vercel's edge network ensures your site loads instantly worldwide. Trusted by McDonald's, The Washington Post, and Porsche.

  • 🚀 Automatic deployments
  • 🌐 Global edge network
  • 📊 Real-time analytics
  • 🔄 Instant rollbacks

The Uncomfortable Truth About Web Design

Here's what they don't tell you: Most agencies use "website designers" who drag and drop pre-made templates in bloated builders like Elementor, Wix, or Squarespace. They can't code, can't optimize, and can't fix problems when things break.

We're different. We're developers who design. Every site is custom-coded from scratch using the same technology that powers billion-dollar companies.

10x
Faster Load Times
50%
Better SEO Rankings
Zero
Plugin Headaches

Why This Tech Stack Matters For Your Business

🚀 Performance That Converts

Our sites load in under 1 second. Amazon found that every 100ms of delay costs them 1% in sales. Speed isn't just nice to have – it directly impacts your bottom line.

🔍 SEO Advantages

Google rewards fast, modern websites. Our tech stack gives you automatic advantages like server-side rendering, perfect Core Web Vitals, and structured data.

💰 Lower Long-term Costs

No plugin licenses, no security updates, no hosting headaches. Our modern architecture means lower maintenance costs and fewer problems down the road.

🔮 Future-Proof Foundation

Built on technology backed by Microsoft, Meta, and Google. Your site won't become obsolete in 2 years like WordPress sites often do.

The WordPress Problem: Most UK web designers use WordPress because it's easy for them, not because it's best for you. WordPress sites are slow, vulnerable to attacks, require constant updates, and cost more to maintain. You deserve better.

Why Professional Web Design Matters More Than Ever

50ms

That's all it takes for users to judge your website

Faster than the blink of an eye

In today's digital landscape, your website is often the first interaction potential customers have with your business. This split-second judgment can determine whether a visitor stays to explore or leaves to find a competitor.

The UK Web Design Landscape in 2025

93%

UK Population Online

Your customers are digital-first

60%+

Mobile Traffic Share

Mobile experience is critical

The average UK consumer visits dozens of websites daily, and their expectations for speed, functionality, and design have never been higher.

Beyond aesthetics: Professional web design is about creating a seamless user experience that guides visitors toward taking action, whether that's making a purchase, booking a service, or getting in touch.

The True Cost of Poor Web Design

88%

Won't return after bad experience

39%

Leave if images don't load

75%

Judge credibility by design

57%

Won't recommend poor mobile sites

53%

Abandon slow mobile sites

3sec

Maximum acceptable load time

Every second of delay costs you customers and revenue

Modern Web Design Principles We Follow

👤

User-Centric Design

Every decision starts with your users. We research your target audience, understand their needs, and design experiences that resonate with them.

Performance Optimization

A beautiful website that loads slowly is a failed website. Our sites consistently achieve 90+ scores on Google PageSpeed Insights.

📱

Responsive Design Excellence

With 60% mobile traffic, we create adaptive experiences that feel native to each device with touch-friendly interfaces.

The Psychology of Web Design

Effective web design taps into psychological principles that influence user behavior. We leverage these insights to create websites that not only attract visitors but compel them to take action:

  • Color Psychology: Strategic use of colors to evoke emotions and guide actions
  • Visual Hierarchy: Directing attention to key elements through size, contrast, and positioning
  • Social Proof: Incorporating testimonials and trust signals to build credibility
  • Scarcity & Urgency: Creating compelling reasons to act now rather than later
  • Cognitive Load Reduction: Simplifying choices to prevent decision paralysis

SEO-First Web Design Approach

🔍 SEO isn't an afterthought – it's baked into every website from day one

📄

Proper HTML Structure

🏷️

Schema Markup

🗺️

XML Sitemaps

What Makes Us Different

4

Week Launch

From concept to live website in just 4 weeks. No delays, no excuses.

90+

PageSpeed Score

Every site we build is optimized for speed. Better rankings, happier visitors.

100%

Custom Design

No templates. Your site is designed specifically for your business and customers.

Everything You Need to Succeed Online

Lightning Fast

Every site is built to score 90+ on Google PageSpeed. Faster sites rank better and convert more.

📱

Mobile-First Design

Beautiful on every device. Your site will look perfect on phones, tablets, and desktops.

🔍

SEO Optimized

Built with search engines in mind. Proper structure, fast loading, and optimized content.

🎯

Conversion Focused

Every element designed to turn visitors into customers with clear calls-to-action.

🔒

Secure & Reliable

SSL certificates, secure hosting, and regular backups keep your site safe.

📊

Analytics Ready

Track every visitor, conversion, and goal with integrated analytics and reporting.

Web Design Services Tailored to Your Industry

Every industry has unique requirements. We don't do cookie-cutter – we craft solutions specifically for your market.

⚖️

Professional Services

For solicitors, accountants & consultants who need trust and credibility.

Client portal integration
Secure document sharing
Appointment booking
Case study showcases
🏥

Healthcare & Wellness

Medical practices & wellness providers building patient trust.

Online booking system
Patient resources
GDPR-compliant forms
Virtual consultations
🔧

Trades & Local Services

Tradespeople who need leads and local visibility.

Service area maps
Before/after galleries
Quote request forms
Emergency contact

The Technical Excellence Behind Every Site

🧹

Clean, Semantic Code

Well-documented code that loads faster, ranks better, and is easier to maintain.

🔒

Security First

SSL certificates, secure hosting, regular backups, and vulnerability protection.

🔮

Future-Proof Architecture

Built on stable foundations that won't become obsolete as technology evolves.

Accessibility: Design for Everyone

14.1M

Disabled people in the UK deserve access to your website

👁️

Color contrast for visual impairments

⌨️

Full keyboard navigation

🔊

Screen reader compatible

📖

Clear, simple language

🔍

Responsive text sizing

WCAG 2.1 Compliant: Expanding your audience while doing the right thing

Content Updates: We Handle Everything

🎯 Our Recommended Approach: Managed Updates

Focus on running your business while we handle all website updates. Quick turnaround, professional results, and zero technical hassle for you.

24hr turnaround

Quality assured

🛡️

No broken layouts

🚀 Why Clients Love This

  • • No learning curve or training needed
  • • Professional copywriting included
  • • SEO optimization with every update
  • • Guaranteed consistency & quality

💡 Alternative: Headless CMS

Need self-service? We offer modern headless CMS solutions that blow WordPress away:

  • • Lightning fast performance
  • • Version control & rollbacks
  • • API-driven flexibility
  • • Full training provided

Unlike WordPress: No plugin conflicts, no security vulnerabilities, no slow loading times. Just modern, efficient content management.

Your Website in 4 Weeks

Week 1

Discovery & Planning

  • Initial consultation
  • Competitor research
  • Sitemap creation
  • Design concepts
Week 2

Design & Development

  • Homepage design
  • Responsive layouts
  • Content integration
  • Initial build
Week 3

Refinement & Testing

  • Client feedback
  • Speed optimization
  • Browser testing
  • Mobile testing
Week 4

Launch & Training

  • Final approval
  • Go live
  • Training session
  • Post-launch support

Target Results for Your Industry

Service Businesses

Target: 150%+ more enquiries

Modern, trust-building designs with easy booking systems.

Healthcare Providers

Target: 2x appointments

Clean, professional sites with online booking integration.

Fitness & Wellness

Target: 200%+ growth

Energetic designs with class booking and member portals.

Tourism & Hospitality

Target: 3x direct bookings

Stunning visuals with integrated booking systems and virtual tours.

Retail & E-commerce

Target: 250%+ online sales

Conversion-optimized stores with seamless checkout experiences.

Investment in Your Growth

Essential

£2,000

Perfect for startups and small businesses

  • ✓ Up to 5 pages
  • ✓ Mobile responsive
  • ✓ Basic SEO setup
  • ✓ Contact forms
  • ✓ Google Analytics
  • ✓ 1 month support
Most Popular

Professional

£3,500

For established businesses ready to grow

  • ✓ Up to 10 pages
  • ✓ Advanced animations
  • ✓ Full SEO optimization
  • ✓ Blog system
  • ✓ Speed optimization
  • ✓ 3 months support
  • ✓ Content writing help

Enterprise

£5,000+

Complex sites with advanced features

  • ✓ Unlimited pages
  • ✓ Custom functionality
  • ✓ E-commerce ready
  • ✓ Member portals
  • ✓ API integrations
  • ✓ 6 months support
  • ✓ Priority updates

All prices include hosting for the first year. Payment: 50% upfront, 50% on completion.

Why Choose Pink Frog Studio

In a market flooded with agencies, freelancers, and DIY builders, here's what makes us different.

🇬🇧

Local Understanding, Global Standards

UK-based agency that knows your market but implements world-class techniques.

📈

Results-Driven Approach

Pretty is easy. Growth takes expertise. Every decision backed by data.

💰

Transparent Pricing, No Surprises

Clear upfront pricing. No hidden fees. No expensive monthly contracts.

🤝

Ongoing Partnership

Launch is just the beginning. Training, support, and growth together.

Ready to Transform Your Online Presence?

From our base in Exeter, Devon, we create stunning websites for businesses across the UK and internationally. Let's build something extraordinary together.

No obligation • Free mockup • 4-week delivery

Ready to Grow Your Business?

Let's have a quick chat about how we can help you get more customers.

Or call us directly on 07432 829707

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