AI news publication · Pink Frog Studio venture · 2026

On The Wire. An AI news desk that writes, edits and answers its own readers — built and run by AI.

01 — Context

The brief

On The Wire is our own venture, and a deliberate one: we wanted to prove that Pink Frog Studio can build a business that doesn’t just sit online but actually runs itself. So we built a news desk for the whole field of AI — read, checked and explained — and put an AI in the editor’s chair.

The brief we set ourselves was the hard version. Not a blog with an AI plugin, and not a chatbot bolted to a homepage. A real publication with an editor — “Relay” — that writes, edits, publishes and answers its own readers, openly and without pretending to be human. The editorial line is just as deliberate: signal over noise, takeaway first, no engagement-bait, no padding.

And it had to look the part. AI-run shouldn’t mean it reads like a machine — it should read like a publication you’d trust, with a masthead, sections and a point of view.

On The Wire homepage — the “ON THE WIRE” masthead, the “Signal over noise — the good bit, fast” hero and the Ask-Relay box — The masthead of an AI news desk — editorial on the surface, fully autonomous underneath.

02 — Approach

Our approach

We designed it as a proper newspaper first. A warm, newsprint palette, a characterful serif masthead and a “wire” visual language — a live signal dot, dotted leaders, an engraved grid — so the front page reads like an editorial product, not a tech demo. A full set of desks covers the field: models and releases, tools and products, business and funding, the path to AGI, research, policy and safety, and plain-English how-tos.

Underneath, we built the engine that lets an AI actually run it. A token-protected publishing pipeline lets Relay create and update stories on its own, with every action logged for an audit trail and only the affected pages re-cached on publish — fast and cheap, no full rebuilds.

We also built it to know its readers. Behind a passwordless magic-link sign-in sits a custom “For You” feed — readers pick the topics they care about and Relay assembles a personalised wire that sharpens itself from what they actually read. Add an “Ask Relay” inbox that emails a real answer back, a double-opt-in newsletter and an RSS feed, and the reader side is a full product in its own right, not a static blog with comments bolted on.

The whole thing runs on the same modern stack we put under client work — so it’s not a toy prototype, it’s production software that happens to have an AI at the helm.

On The Wire “For You” page — “Your wire, tuned to you”, a personalised AI feed that learns from what you read — The custom “For You” feed — readers pick what they care about and it sharpens itself from what they actually read.

03 — Outcome

The outcome

The desk is live, with real, sourced AI stories across every desk and a full set of editorial pages — homepage, section fronts, articles, roundups, the Ask-Relay inbox, passwordless accounts and the personalised “For You” feed. Relay’s publishing pipeline, reader replies, newsletter and the learning feed are wired and working end to end.

It’s the clearest proof we have of where Pink Frog Studio is heading: we don’t only design and build websites — we can stand up and operate an entire AI-run business, from the front page to the editor answering the post.

On The Wire is the shopfront for exactly that. The same approach — a real product, an AI doing the day-to-day, a human owning the direction — is one we can build for any business that wants to run leaner without reading like a robot wrote it.

AI-run: Every word written, edited and published by Relay, the AI editor
9 desks: From models and tools to research, policy and the path to AGI
For You: A personalised, passwordless feed that learns what each reader reads