Link Building
Definition
The practice of getting other websites to link to yours. Quality backlinks from trusted sites signal to Google that your content is valuable and worth ranking.
What is Link Building?
Link building is the process of earning links from other websites to your own. Each link acts as a vote of confidence, telling search engines that your content is worth referencing.
It's one of the most powerful ranking factors, but also one of the hardest to do well.
Why Link Building Matters
Google's algorithm was built on the idea that links between pages indicate quality. A page with many quality backlinks typically ranks higher than one with few or none.
Beyond rankings, good links also drive direct referral traffic and build your brand's visibility within your industry.
Link Building Strategies That Work
Create Linkable Content
- Original research and data
- Comprehensive guides
- Useful tools and calculators
- Infographics that others want to share
Build Relationships
- Guest posting on relevant industry blogs
- Collaborating with complementary businesses
- Contributing expert quotes to journalists
- Sponsoring local events and charities
Earn Local Links
- Join local business directories
- Partner with Devon and Exeter organisations
- Get listed in industry associations
- Seek local press coverage
What to Avoid
Never buy links or participate in link schemes. Google actively penalises these tactics, and recovery can take months or years. Focus on earning links through genuine value instead.