SEO Audit
Definition
A comprehensive review of your website's search engine optimisation, identifying technical issues, content gaps, and opportunities for improvement.
What is an SEO Audit?
An SEO audit is a thorough analysis of your website's search engine optimisation. It identifies what's working, what's broken, and what opportunities exist to improve rankings and organic traffic.
Why Do an SEO Audit?
Baseline Understanding
Know where you currently stand before making changes.
Find Hidden Issues
Technical problems you didn't know existed.
Prioritise Efforts
Focus on high-impact improvements first.
Track Progress
Compare future audits to measure improvement.
Competitive Insight
Understand how you compare to competitors.
What an Audit Covers
Technical SEO
- Crawlability and indexation
- Site speed and Core Web Vitals
- Mobile-friendliness
- SSL/security
- URL structure
- Sitemap and robots.txt
On-Page SEO
- Title tags and meta descriptions
- Header structure
- Content quality and relevance
- Keyword usage
- Internal linking
- Image optimisation
Off-Page SEO
- Backlink profile analysis
- Domain authority
- Local SEO factors
- Social signals
Content Analysis
- Content gaps
- Duplicate content
- Thin pages
- Keyword opportunities
DIY Audit Tools
Free Tools
- Google Search Console
- Google Analytics
- Lighthouse (PageSpeed Insights)
- Bing Webmaster Tools
Paid Tools
- Screaming Frog
- Ahrefs
- SEMrush
- Moz
After the Audit
An audit is useless without action. Prioritise findings by:
- Impact (how much difference it makes)
- Effort (how hard to fix)
Start with high-impact, low-effort items.
Most websites benefit from an annual comprehensive audit plus ongoing monitoring of key metrics.