SERP
Definition
Search Engine Results Page – the page Google shows after you search for something. Your goal is to appear as high as possible on SERPs for relevant searches.
What is a SERP?
SERP stands for Search Engine Results Page. It's simply the page you see after typing something into Google (or any search engine) and hitting enter.
What Appears on a SERP?
Modern SERPs contain much more than just blue links:
Organic Results
The traditional blue links, ranked by Google's algorithm. These are "free" – you don't pay to appear here.
Paid Ads
Sponsored results at the top and bottom. Businesses pay for these through Google Ads.
Featured Snippets
Boxes that directly answer questions, pulled from websites. Getting featured here means massive visibility.
Local Pack
Map with three local businesses. Crucial for local searches like "plumber near me".
People Also Ask
Expandable questions related to your search. Great for understanding what else people want to know.
Knowledge Panel
Information box on the right (desktop) for well-known entities, businesses, or people.
Why SERPs Matter
Your position on the SERP dramatically affects traffic:
- Position 1: ~30% of clicks
- Position 2: ~15% of clicks
- Position 3: ~10% of clicks
- Position 10: ~2% of clicks
- Page 2: Almost nothing
The goal of SEO is to improve your SERP position for searches that matter to your business.