Shopify
Definition
The most popular hosted e-commerce platform. Provides everything you need to sell online with monthly pricing and no technical setup required.
What is Shopify?
Shopify is a hosted e-commerce platform that lets you create and run an online shop without technical expertise. You pay a monthly fee, and Shopify handles hosting, security, and updates. You focus on products and customers.
It's the most popular e-commerce platform globally, powering millions of shops from small startups to large brands.
Why Shopify is Popular
Easy to Start
No developers needed to launch a basic shop. Choose a theme, add products, connect payments, and you're selling.
Reliable
Shopify handles hosting, security, SSL, and server maintenance. You don't worry about downtime or updates.
App Ecosystem
Thousands of apps extend functionality: email marketing, reviews, subscriptions, accounting integrations.
Scalable
Shopify can grow with you from first sale to millions in revenue. Shopify Plus handles enterprise needs.
Shopify Pricing
| Plan | Monthly Cost | Transaction Fees |
|---|---|---|
| Basic | GBP 25 | 2% (unless using Shopify Payments) |
| Shopify | GBP 65 | 1% |
| Advanced | GBP 259 | 0.5% |
Plus Shopify Payments processing fees on all transactions.
Shopify Limitations
Cost Adds Up
Monthly fees, transaction fees, app subscriptions, and premium themes can make Shopify expensive at scale.
Less Flexibility
You're working within Shopify's system. Deep customisation needs developers or workarounds.
Content Limitations
Shopify's blogging and content tools are basic compared to dedicated CMS platforms.
When to Choose Shopify
Shopify suits businesses that want to focus on selling, not technology. If you're happy paying monthly fees for someone else to handle the technical side, Shopify is a solid choice.
If you want maximum control and flexibility, or already have a WordPress site, WooCommerce might suit better.