Title Tag
Definition
The HTML element that defines your page's title, shown in browser tabs and search results. One of the most important on-page SEO elements.
What is a Title Tag?
A title tag is an HTML element that specifies the title of a web page. It appears in three key places:
- Browser tabs
- Search engine results (the blue clickable headline)
- Social media shares
Why Title Tags Matter
SEO Impact
Title tags are one of the strongest on-page ranking factors. Including your target keyword in the title helps you rank for that term.
Click-Through Rate
Your title tag is the first thing people see in search results. A compelling title gets more clicks, even if you're not in position #1.
Writing Good Title Tags
Include Your Keyword
Put your main keyword near the beginning of the title.
Keep It Under 60 Characters
Google truncates longer titles. Aim for 50-60 characters.
Make It Compelling
Don't just stuff keywords. Write something people want to click.
Be Accurate
Clickbait titles that don't match content hurt your bounce rate and rankings.
Include Your Brand
Add your brand name at the end if space allows.
Examples
ā Bad: "Home | Website"
ā Good: "Web Design Exeter | Pink Frog Studio"
ā Bad: "SEO SEO Services SEO Company SEO Agency"
ā Good: "SEO Services in Devon | Get Found on Google"
Checking Your Titles
View your page source and look for <title> tags, or use browser developer tools. SEO plugins show character counts.