Glossary
technical

Web App

Definition

A software application that runs in a web browser. Unlike simple websites, web apps let users complete tasks like managing accounts, creating content, or processing data.

What is a Web App?

A web app is software that runs in your browser, accessed via URL rather than downloaded from an app store. While websites primarily display information, web apps let users do things – manage finances, edit documents, run businesses.

Google Docs, Trello, Canva, and Xero are all web apps. They're as powerful as traditional desktop software but accessible from any device with a browser.

Web App vs Website

Website Web App
Displays information Enables tasks
Limited interaction High interactivity
Public content Often requires login
Same for all visitors Personalised experience
Simple to build Complex development

Types of Web Apps

Productivity Tools

Document editors, project management, spreadsheets, calendars.

Business Software

CRM systems, accounting, invoicing, HR management.

E-commerce Platforms

Shopping carts, inventory management, order processing.

Social Platforms

Community features, user profiles, messaging.

Custom Solutions

Booking systems, client portals, internal tools.

Advantages of Web Apps

Accessibility

Access from any device with a browser – no installation needed.

Automatic Updates

Updates happen on the server. Users always have the latest version.

Cross-Platform

Works on Windows, Mac, Linux, iOS, Android – one codebase serves all.

Easier Maintenance

Fix bugs and add features once, everyone benefits immediately.

When to Build a Web App

Consider a custom web app when:

  • Off-the-shelf software doesn't fit your workflow
  • You need a client-facing portal
  • Internal processes need digitising
  • You want to offer a software product

Web apps require significant investment but can transform how businesses operate.

Want to Learn More?

Check out our in-depth guides on web design, SEO, and digital marketing.