Glossary
design

Accessibility

Definition

Making websites usable by everyone, including people with disabilities. Includes screen reader support, keyboard navigation, and colour contrast requirements.

What is Web Accessibility?

Web accessibility means designing websites that everyone can use, including people with disabilities – visual impairments, hearing loss, motor disabilities, and cognitive differences.

Why Accessibility Matters

Ethical Responsibility

15% of the population has some form of disability. Excluding them is wrong.

Legal Requirements

In the UK, the Equality Act requires reasonable adjustments. Inaccessible websites can face legal challenges.

Better for Everyone

Accessibility improvements often help all users. Captions help people in noisy environments. Good contrast helps in bright sunlight.

SEO Benefits

Many accessibility practices (alt text, proper headings, semantic HTML) also improve SEO.

Key Accessibility Considerations

Visual

  • Screen reader compatibility
  • Alt text on images
  • Sufficient colour contrast
  • Resizable text

Motor

  • Keyboard navigation (no mouse required)
  • Large click targets
  • No time limits on actions

Auditory

  • Captions on videos
  • Transcripts for audio
  • Visual alternatives for audio cues

Cognitive

  • Clear, simple language
  • Consistent navigation
  • Predictable layouts

Quick Wins

Alt Text

Add descriptive alt text to all meaningful images.

Colour Contrast

Ensure text has at least 4.5:1 contrast ratio against background.

Keyboard Navigation

Test your site using only the keyboard. Can you access everything?

Heading Structure

Use H1, H2, H3 in order. Screen readers use these to navigate.

Form Labels

Every input field needs a proper label.

Testing Accessibility

  • Use tools like WAVE or Lighthouse
  • Test with keyboard only
  • Try a screen reader
  • Check colour contrast ratios

Making your site accessible isn't just the right thing to do – it makes good business sense.

Want to Learn More?

Check out our in-depth guides on web design, SEO, and digital marketing.