Glossary
web-design

Colour Theory

Definition

The principles of how colours work together, including relationships, contrasts, and psychological effects on viewers.

What is Colour Theory?

Colour theory is the study of how colours interact, combine, and affect human perception. In web design, it helps you choose colour combinations that look good together, communicate the right message, and work for all users.

Understanding colour theory prevents the "something looks off" feeling that comes from poorly matched colours.

The Colour Wheel Basics

Primary Colours

Red, blue, and yellow. All other colours are made from these.

Secondary Colours

Orange, green, and purple. Created by mixing primary colours.

Tertiary Colours

Combinations like red-orange or blue-green. Made by mixing primary and secondary colours.

Colour Relationships

Type Description Example
Complementary Opposite on the wheel Blue and orange
Analogous Next to each other Blue, blue-green, green
Triadic Three equally spaced Red, yellow, blue
Split-complementary One colour plus two adjacent to its complement Blue, red-orange, yellow-orange

Colour Psychology

Colours trigger emotional responses:

  • Blue - Trust, professionalism, calm
  • Red - Urgency, excitement, passion
  • Green - Growth, nature, health
  • Yellow - Optimism, attention, warmth
  • Purple - Luxury, creativity, wisdom
  • Orange - Energy, friendliness, confidence

Practical Application

For websites, colour theory guides everything from brand colours to button choices. A green "Complete Purchase" button feels different from a red one. The contrast between background and text affects readability. The overall palette sets the mood before anyone reads a word.

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