Google Business Profile
Definition
The free listing that shows your business on Google Maps and in local search results. Essential for any business serving a local area.
What is Google Business Profile?
Google Business Profile (formerly Google My Business) is a free tool that lets you manage how your business appears on Google Search and Google Maps. It's the listing that shows your business name, address, hours, reviews, and photos.
Why It Matters
For local businesses, your Google Business Profile is arguably more important than your website. It determines:
- Whether you appear in the local map pack
- What information people see when they search for you
- How easy it is for customers to contact you
Key Features
Business Information
Name, address, phone, hours, website, and categories.
Reviews
Customers can leave reviews, and you can respond.
Photos
Showcase your business, products, and team.
Posts
Share updates, offers, and events.
Messaging
Let customers message you directly.
Q&A
Answer common questions publicly.
Insights
See how people find and interact with your listing.
Optimisation Tips
Complete Every Field
Filled-out profiles rank better than sparse ones.
Choose the Right Categories
Pick your primary category carefully – it heavily influences when you appear.
Add Quality Photos
Businesses with photos get more engagement.
Get Reviews
Actively ask satisfied customers to review you. More reviews (especially positive ones) boost rankings.
Keep Hours Updated
Nothing frustrates customers more than wrong opening hours.
Post Regularly
Active profiles signal a thriving business.
Getting Started
Search "Google Business Profile" and click "Manage now". You'll need to verify your business, usually via postcard or phone.