Hero Section
Definition
The large, prominent section at the top of a webpage, typically featuring a headline, subtext, and call to action. Your first chance to capture visitor attention.
What is a Hero Section?
The hero section is the large banner area at the top of a webpage – the first thing visitors see. It typically spans the full width of the screen and contains your primary message, supporting text, and main call to action.
Why Heroes Matter
First Impressions
Visitors decide within seconds whether to stay. Your hero section determines that decision.
Communication
It's your chance to immediately answer "What is this site about?" and "Why should I care?"
Conversion
A clear call to action in the hero section captures visitors at peak attention.
Hero Section Elements
Headline
Clear, compelling statement of what you offer or what visitors will gain.
Subheading
Supporting text that expands on the headline.
Call to Action
Button or link directing visitors to take action.
Visual
Background image, video, or illustration that reinforces your message.
Trust Signals (Optional)
Client logos, ratings, or brief testimonials.
Common Mistakes
Vague Headlines
"Welcome to our website" tells visitors nothing. Be specific about what you offer.
Too Much Text
Heroes should be scannable. Save details for below.
Slow-Loading Visuals
Large hero images or videos can destroy page speed. Optimise them.
Weak Call to Action
"Learn More" is vague. "Get Your Free Quote" is specific and actionable.
No Mobile Consideration
What looks great on desktop might be unreadable on mobile.
Examples
Good hero headlines:
- "Web Design That Converts Visitors Into Customers"
- "Get Found on Google. Get More Enquiries."
- "Fast, Mobile-Friendly Websites for Devon Businesses"