Internal Linking
Definition
Links from one page on your website to another page on the same website. Helps users navigate and distributes SEO value throughout your site.
What is Internal Linking?
Internal linking is when you link from one page on your website to another page on your website. Your navigation menu, footer links, and links within your content are all internal links.
Why Internal Linking Matters
Helps Users Navigate
Internal links guide visitors to related content, keeping them on your site longer.
Distributes Page Authority
When a page gets backlinks, internal links pass some of that authority to other pages on your site.
Helps Google Understand Your Site
Internal links show Google how your pages relate to each other and which pages are most important.
Gets Pages Indexed
Google discovers new pages by following links. Pages with no internal links pointing to them may never get indexed.
Internal Linking Best Practices
Link to Important Pages
Your most important pages should receive the most internal links.
Use Descriptive Anchor Text
"Learn more about our SEO services" is better than "click here".
Link Contextually
Links within your content carry more weight than navigation links.
Don't Overdo It
A few relevant links per page is fine. Dozens of links in every paragraph looks spammy.
Fix Broken Internal Links
Broken links waste crawl budget and frustrate users.
Finding Opportunities
Read through your existing content and look for opportunities to link to related pages. New content should always link to relevant existing pages.