Knowledge Panel
Definition
An information box appearing on the right side of Google search results, displaying key facts about people, businesses, places, or things.
What is a Knowledge Panel?
A knowledge panel is an information box that appears on the right side of Google search results (or at the top on mobile) when you search for a specific entity – a person, business, organisation, place, or thing.
Knowledge panels compile information from multiple sources to give searchers a quick overview: images, key facts, social profiles, and related information without needing to visit any website.
Types of Knowledge Panels
Local Business Panels
Display business information including address, hours, reviews, and photos. Powered largely by Google Business Profile.
Brand Panels
Information about companies, products, or organisations compiled from various online sources.
Person Panels
Information about notable people, showing biography, images, social links, and related people.
Topic Panels
General information about concepts, events, or things, typically sourced from Wikipedia and other authoritative sources.
Getting a Knowledge Panel
For Local Businesses
Claim and fully optimise your Google Business Profile. This is the primary source for local business knowledge panels.
For Brands and People
- Establish a Wikipedia presence (if notable enough)
- Create consistent information across authoritative sources
- Use schema markup on your website
- Build a strong social media presence
- Generate coverage in reputable publications
Claim Your Panel
If a knowledge panel exists for your brand or you personally, you can claim it through Google's verification process, allowing you to suggest edits and updates.
Knowledge Panel Benefits
- Immediate credibility and visibility
- Takes up significant search real estate
- Provides direct contact information
- Establishes entity recognition with Google