Popup
Definition
A small window or overlay that appears on a webpage, often used for marketing messages, email signups, or notifications.
What is a Popup?
A popup is a window or overlay that appears on top of webpage content, typically to deliver a marketing message, capture email addresses, or display notifications. Unlike modals, popups often appear automatically without user action.
Types of Popups
Entry Popup
Appears immediately when someone lands on the page. Often annoying and increasingly blocked by browsers.
Timed Popup
Appears after a set time on the page, usually 30-60 seconds. Less intrusive than entry popups.
Scroll Popup
Triggers when users scroll a certain percentage down the page, indicating engagement.
Exit-Intent Popup
Appears when users move their cursor toward the browser's close button. Last-chance conversion attempt.
Click-Triggered Popup
Only appears when users click a specific button or link. The least intrusive type.
The Popup Debate
| Arguments For | Arguments Against |
|---|---|
| Effective for email signups | Interrupt user experience |
| Can increase conversions | Annoy visitors |
| Capture leaving visitors | Mobile unfriendly |
| Promote limited offers | Can hurt SEO |
Best Practices
- Delay appearance—let users engage first
- Make closing easy and obvious
- Don't show the same popup repeatedly
- Keep the message short and valuable
- Never use on mobile entry (Google penalises this)
- Consider less intrusive alternatives like slide-ins
The most effective popups offer genuine value. A 50% discount popup converts better than a generic "subscribe to our newsletter" because there's a clear benefit.