Subfolder
Definition
A section of your website organised under a path like example.com/blog. Keeps all content under one domain, consolidating SEO authority.
What is a Subfolder?
A subfolder (also called a subdirectory) is a section of your website that appears after your domain name in the URL path. In "example.com/blog/article", "/blog" is the subfolder.
Subfolders organise your site's content into logical sections while keeping everything under one domain authority.
Common Subfolder Examples
- /blog – blog posts and articles
- /services – service pages
- /products – product listings
- /resources – guides and downloads
- /about – company information
- /case-studies – portfolio and examples
Why Subfolders Matter for SEO
All content in subfolders contributes to your main domain's authority. When your blog at company.com/blog earns backlinks, those links benefit your entire domain, including company.com/services.
This consolidated authority is the main advantage over subdomains, where the authority might be treated separately.
Subfolder Best Practices
Keep URLs Logical
Use clear, descriptive subfolder names that reflect content type. Users and search engines should understand the structure.
Limit Depth
Avoid deep nesting like /category/subcategory/type/item. Flatter structures are easier to navigate and crawl.
Be Consistent
Decide on a structure and stick with it. Changing URL structures later means redirects and potential SEO disruption.
Subfolder Structure Example
| Page Type | URL Structure |
|---|---|
| Homepage | example.com |
| Service page | example.com/services/web-design |
| Blog post | example.com/blog/post-title |
| Case study | example.com/case-studies/client-name |
| About page | example.com/about |
A logical subfolder structure helps both users and search engines understand and navigate your site effectively.